As an editor and content marketing strategist with more than seven years of experience at numerous design and lifestyle media brands, I've been heavily immersed in writing, editing, content marketing, partnership development, curation, e-commerce, storytelling, and production.
I gained most of this experience in NYC, focusing on editorial content, photo shoot production, and market work at respected publications including Martha Stewart Living, the Hearst Design Group (ELLE Decor, House Beautiful, and Veranda), Country living, and NY Cottages & Gardens.
More recently, I spent time at Dwell as the Senior Digital Content Manager, where I developed and led the content strategy for a brand new digital platform—from strategy and content marketing to curating and producing the site's daily output. I also recently launched Pahina's Aloha, an online boutique that features a highly curated selection of vintage goods inspired by Hawaii.
I'm now working with a high-end prefab architecture firm called Turkel Design, acting as their Head of Content Strategy to develop and implement a variety of marketing efforts and campaigns including print and digital media buys, social media strategy, email marketing, partnership development, website content creation, and activation events.
My most recent project with Turkel Design has been leading content, marketing, and partnerships for a Living Lab show home being featured at Palm Springs Modernism Week in February 2019. Additionally, I’m responsible for the extensive content, copy, and image curation found on the newly developed turkeldesign.com.
*Contact me: firstname.lastname@example.org